Too often most of the efforts of a communication department go toward external communications, leaving the internal side of things falling into a gray area sometimes undertaken by HR. While there is a crossover between these two departments’ functions in many organizations, if a communication department wants to truly be effective, it has to consider employee communication as a core component of its strategy.

Communicating effectively with employees has several valuable outcomes if done correctly:

1. Increase employee trust and loyalty

2. Create cohesion across departments and different regions

3. Better marketing of products and services by employees

4. Alignment…


Whether you’re a large organization or a small business, following these tried and tested methods will help your social media gain traction, reach people, and generate leads that turn into sales. While there is no one size fits all equation, if you keep these general tips in mind you can be well on your way to having a successful social media presence.

  1. Get your bearings first

Know your audience, figure out who they are, what they want, and where they are online. Have a strategy based on what you want to accomplish and a roadmap for how to get there.


Putting together your marketing dream team can be quite the challenge, especially with the volumes of marketing professionals eagerly awaiting their chance. Combine that with a high-turnover rate industry, you need to focus on retaining talent, not just acquiring it.

You have to balance skill, knowledge, attitude, and creativity to create a powerhouse team that effectively meets its objectives. While putting your marketing team together, here are some red flags to watch out for that could save you from a lot of headaches down the road. …


It seems these days there’s an app for everything. We hear about so many people who are reaping the spoils of the high demand, so why shouldn’t you get a piece of the action?


We’ve all seen this: Some politician or business person ends up getting caught doing something they shouldn’t have and ultimately have to defend themselves on live TV. The moment a spokesperson has to go up and defend their company or government to the world in an attempt to tell their side of the story is absolutely critical to shaping public opinion. Sometimes these people pull it off, other times, they really flop.

There are many ways a person can be perceived as insincere or guilty on TV, sometimes inadvertently. Even if they are being honest, just because of inadequate preparation…


Last year there was over 4 trillion dollars worth of online sales transactions and this number is predicted to increase steadily. According to EMarketer, global retail eCommerce sales achieved a 27.6% growth rate in 2020 and the study also estimated that 18% of all retail sales took place online.

How does an enterprising entrepreneur or an established business get a piece of this eCommerce pie?

  1. The Platform

When it comes to deciding which platform to use, you have several options to choose from. There are many different sites with beautiful templates and modern design themes to make your store stand…


Misinformation is deadly. Attacks on elections, ginning up violent mobs, false COVID-19 cures, and anti-vaccination movements that jeopardize immunization for deadly diseases are only a few examples of how lies and misinformation can hurt and kill. This is by no means a new phenomenon; in fact, there have been well-documented cases going back to the earliest days of printed news. An example of fake reports that led to violence can be traced back to the 1470s (source: POLITICO Magazine). …


I remember when I first started working in social media marketing back in 2009. I was fresh out of university, filled with grand ideas of brilliantly hilarious content, engaging posts, and viral videos. Fast forward 12 years later and I sit here an empty husk of a marketer with strained, bloodshot eyes, and jaded to the world having trudged the social media swamp. From perverts to nightmare customers, here are some highlights of some of the things I’ve seen online and the lessons they have taught me along the way. This is my story. I hope you learn from it.


People are spending more time on social media platforms than ever before; from approximately 90 minutes in 2012 to over 150 minutes today (Broadcast Search). This steady rise can be attributed to greater amounts of content, more platforms, in addition to higher levels of interactivity and functionality.

Despite more time being spent on social media, studies have shown that our attention spans are actually decreasing. According to a Microsoft study, the average person now has an attention span of eight seconds, down from 12 seconds 10 years ago.

Your life as a digital marketer just keeps getting more difficult. You…

Luay Jahshan

Media, marketing and much more. Co-Founder of J. Brothers PR.

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